Sell Clothes, Jewels, Footwear Online
Business tips and links for store owners.
The odds are against the clothing business owner:
Experts say fifty percent of businesses close within a year and only one in five makes it to year four.
The clothing industry doesn't escape that rule. It probably is due to most businesses getting started with great optimism with regards to sales.
Offering complementary products such as jewels, shoes or bags:
If you have started your own clothing business, you may want to consider getting additional sales by supplying connected items such as jewellery, bags or other fashion accessories.
Selling footwear is also a good idea as it may bring in some clients for your jeans, t-shirts and other clothes.
Selling fashion online versus selling clothes off-line:
Selling online as well as off-line, if done properly can help you belong to the category of the small percentage of business which are long lasting, even ever lasting.
Selling off-line from a brick and mortar shop means you will have to cope with high fixed costs such as rent and this could affect the price of your clothes. It is however a safest bet to hold a good location as it guarantees a flow of buyers to your door.
On the other hand, an online clothing store will allow you to practice lower prices because the fixed costs are low (a few dollars per year for a domain name).
Doing business online is great because it is automated, meaning you don't have to personally stand in the middle of the shop all day long.
An online clothing store also allows you to sell day and night and target consumers far beyond your local area.
Are you going to be successful online?
The trouble is setting up your store on the web doesn't automatically makes your online business a money maker.
Most first time online shop owners learn this the hard way when they have spent weeks refining the design of their shop.
They end up disappointed when they look at the very low number of visitors and sales online.
They have built what I call
a beautiful shop in the middle of the desert.
Online brand promotion is key to selling clothes online:
Your shop is a brand that needs to attract traffic and reassure this traffic that what they see is what they get.
The more your brand is exposed online the better traffic it gets. Recommendations are key to getting traffic to your online store.
For search engines, recommendations are links pointing to your shop. So you need to get as many good quality links pointing to your website as possible.
Have your online store listed in specialized directories.
Online clothing stores directories:
Online Street Wear Clothing Stores Directory
Online Ladies Wear Stores Directory
Online Children's clothing Stores Directory
Online Men's wear Stores Directory
Online Corporate clothing Stores Directory
Online Baby Wear Stores Directory
What is so great about the above directories?
Listed above are different categories of the same directory. This free directory's only goal is to provide your online store with the links it needs to get great rankings in search engines results.
If your shop is about Street wear for men, women and children then we allow you to submit your webpages in all four categories: Streetwear, men's wear, ladies wear and children wear.
Our webmaster will visit your website to check that you are submitting your URLs in the relevant categories and will approve your links within weeks, if not days.
Simply go to
Submit fashion store free to add your website in the listing. Hang on for a couple of days and see the traffic to your pages increasing substantially.
If you have been smart enough to add complementary products (jewelry, footwear) then you can also submit your webpages here:
Online Bags Stores Directory
Online Footwear Stores Directory
Online Jewelry Stores Directory
The power of bookmarking your online shop:
Of course, it is also recommended to get your website bookmarked in Facebook, Digg, Delicious.
Not only will this bring additional traffic directly from these social websites, it will also be an indication to search engines that your domain is worthy of appearing on the first page of results for competitive expressions such as:
Buy clothes online. Order clothing online. Hip Hop wear online store. Order jeans online etc.. well you get the idea.
A powerful linking stategy:
Combine the power of bookmarking with your links in the directory: Save your listings (i.e:
http://www.clothing-manufacturer.net/online-stores-directory/YOUR-SHOP.html) in the different categories of the directory in Digg, Delicious and Facebook to give some juice to the links pointing to your store.
Most successful website owners take the time to do this because it only takes minutes and gives huge power to their webpages since the juice / pagerank is passed on to the final destination of the link (your shop) for as long as the listing exists (for ever).
Note: The expressions above (
Buy clothes online etc..) are also the ones that you should use in your content. Make sure to write (a lot) about your own clothing brand or about the fashion items you hold in stock. This will drive huge amount of traffic to the online store.
This may be time consuming but will give your clothing / jewelry / footwear business the traffic you need to make sales on the web.
External Links:
Find your online buyers:
Here is what you need to do online to find your market and engage with your audience:
Challenge of running an online clothing shop.
Convert traffic in sales:
Getting traffic to your online clothing store is only half the job. Give your potential buyers good reasons to buy.
If your business is to sell your clothing line wholesale on the web, read this:
How to get wholesale clothing orders online?
Run your own clothing line:
Start a t-shirt line for less than a thousand dollars:
How to get started in the wholesale fashion business?
Related:
How to start a shoe business?
More tips and links for footwear business owners.
How to start your own home based jewellery business?
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Sell Clothes, Jewels, Footwear online, Business tips and links for store owners.
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